There is power in a good logo. Making it stand out, a good
logo has a certain power to it, whether it includes only type or imagery or
both. Uniqueness is also a prerequisite for a good logo. You do not want it to
be confused with a business competitor’s logo, or any other company for that
matter. A good logo should not be so complex that it cannot be recognized. You
want it to be associated with a specific company simply and quickly.
As time goes by, a good logo will never look dated. Ten or
twenty or more years down the road, it should still look current. This is quite
difficult. Your brand should be reinforced with a good logo. The appropriate
tone, feeling, and mood for your business should be conveyed. There are
disadvantages and advantages to having the logo literally represent your
industry type, so that is up to the business. Either way, it must support your
brand.
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